Handjoy

• Advergaming
• Custom Development
• Outsourcing
• Supportive services

Advergaming and advergames

The design and development of the advergames is one of the basic pillars of our work. All you need to do is come to us and tell us, what would you like to achieve and the rest will be taken care of by us.

We will analyze the project and suggest you the most suitable strategy. Then we will process the game concept, design and arrange the development itself. We will be glad to help you with marketing or distribution and continuously monitor the results.

What is advergaming?

Advergaming is an acronym of two words - advertisement and gaming, which completely describes the essence of the matter which is the utilization of the games for various marketing and business purposes (promotion of the services and products, education of the customers, increasing the number of visitors on your website...). Read more about advantages of the advergaming for you or visit our Frequently asked questions page.

The main difference between the classical advertising methods and the advergaming lies in the interactivity, where the possible customer is not only a passive receiver of the advertising message, but is actively involved in the whole matter. Thanks to that he forms a relationship to the promoted thing within a short period of time, which is not even closely offered by any other advertising formats. The game is also often able to communicate your ideas better than any other advertising medium.

Most of the people do not mind advertisement in the form of games (unless they bother them anyhow), on the contrary it is a good opportunity of free amusement. That is why the players are way more tolerant and open to your message since the beginning, no matter what it is.

Advergaming is experiencing a boom on the Internet, which is the ideal environment for spreading of the so-called online games. Nevertheless, the Internet is not the only medium that supports advergaming. Aside from the Internet, advergaming titles have their unshakable position on various presentational CDs and DVDs and even on the mobile phones. Our agency is able to develop advergames for all kinds of platforms.

Advergaming will help your business

It is possible to use advergaming for the whole range of marketing and business purposes. The concrete benefits always depend on the kind of the projected campaign and its goals. For the period of our existence, we realized countless number of advergaming projects that helped our clients. Advergaming can help you (for example):

• to increase the number of visitors on your website
• to catch the media’s attention on your company
• to promote your brand and to build awareness of it
• to acquaint the clients with the products and services in an attractive way
• to increase the interest in your products and increase their sales
• to educate the customers, employees or business partners
• to gain valuable data about your customers for other marketing activities
• to build a community and support the loyalty of your customers

What about you and advergaming?

More conservative individuals might object that games are only a stupid pastime for children. You will be surprised, but it is not so! You will learn more on the page Facts about the advergaming and games in general.

Are you thinking about how could the advergaming be useful in your business and in what way it could be involved in your marketing mix? Try to contact us and we can discuss the matter together in a non-binding way.